Before, when a company wanted to expand its sales in a foreign market, it simply needed to find a specialized distributor who would distribute its products to its network of retailers to ensure significant revenue.
Unfortunately, today, due to online sales, changes in consumer habits, and increased competition, it is increasingly difficult for a distributor to convince their network to sell an unfamiliar product.
The top-down system (from distributor to consumer) no longer works; traction must come from the market.
But how can you create market traction when you are a foreign company and do not have the advertising budgets of Coca-Cola or Red Bull?
Your brand ambassador will do everything to increase the visibility of your products at the local, regional, national, and/or continental levels.
Their goal is not only to position your products to make them more attractive than those of your competitors but also to maximize their visibility within the constraints of the available budgets.
They will ensure that your international strategy is translated into a relevant local context.
There are two ways to carry out the role of a brand ambassador:
To save you time, we have established some criteria to quickly identify whether we can be of assistance to you or not:
A Simple and Effective Process?
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